I chanced upon a Volvo Only designated parking in Eastwood… apparently it’s been there for quite a while. Here are my thoughts

1. (insert expletive here) how could this be fair?

2. this is a good customer retention and marketing ploy by whoever distributes Volvo here… a) Volvo owners get ‘some’ special treatment and b) non-Volvo owners are subtly sold the Volvo brand first because of the associational prestige and second because if you pass through the Volvo only section, you’d probably see only Volvo cars like an informal showroom.